• Step 1 — Open Shortform Listing

    Click on Shortform from the left sidebar and select Listing to view all submitted shortform leads. Each lead shows:

    • ID, Lead Type, VID — lead identifier and publisher details
    • First Name, Last Name, Email, Phone — applicant contact details
    • Address, City, State, Zip — applicant location details
    • Bank Name, Loan Amount — financial details
    • IP Address, Sub ID, Source URL — traffic source details
    • Status — Accepted or Duplicate
    • Registration Date — date and time of submission
  • Step 2 — Search & Filter Leads

    Use the filters at the top to quickly find any shortform lead:

    • Date Range — filter by submission date
    • ID/Email/Phone/Name — search for a specific lead
    • Lead Type — filter by lead category
    • VID — filter by Publisher ID
    • Status — filter by Accepted or Duplicate

    Click the green Download button to export filtered lead data as a file.

  • Step 3 — Understand Duplicate Status

    Leads flagged with a Duplicate status were submitted more than once and automatically identified by the system — helping you maintain clean and accurate lead data without manual review.

  • Step 4 — Upload Shortform Data via CSV

    Click on Upload from the Shortform sidebar menu to open the Upload Shortform Data page. Fill in the following:

    • Lead Type — select the lead category for the upload
    • VID (Publisher ID) — select the publisher for these leads
    • Upload CSV File — click Choose File and select your CSV

    Click Submit to upload. Click Cancel to discard.

  • Step 5 — View Posting Specs

    Click on Posting Specs from the sidebar to view the Shortform Post Instructions for API integration:

    • Posting Method: HTTP POST — GET is not supported
    • Post URL: https://crm.pingtreesystems.com/shortform/post
  • Step 6 — Required Fields for API Posting

    The following fields are required — marked with a green checkmark — when posting to the Shortform API:

    • vid — Your VID provided by PingTree Systems (Number, 10)
    • firstName — Applicant’s First Name (Text, 20)
    • lastName — Applicant’s Last Name (Text, 20)
    • phone — Applicant’s Phone Number (Number, 10)
    • loanAmount — Applicant’s Loan Amount (Text, 100)
    • bankName — Applicant’s Bank Name (Text, 100)
  • Step 7 — Optional Fields for API Posting

    The following fields are optional — marked with a red cross — but recommended for better lead data quality:

    • email — Applicant’s valid email address (Text, 50)
    • address — Applicant’s Street Address (Text, 100)
    • city — Applicant’s City Name (Text, 100)
    • state — Applicant’s State (Text, 100)
    • zip — Applicant’s valid zip code (Text, 100)
    • ipaddress — IP Address of the applicant (Text, 100)
    • url — Source URL of the lead (Text, 100)
    • browser — Applicant’s browser information (Text, 100)

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